If you have a company or planning to have your own business company, you must first create a logo designs for that. A logo is an essential part of a company because it will be the face or facade of your company just like McDonalds. Everyone is familiar with its logo; the big yellow letter M that stands for the business company name.
If you are familiar with computer softwares that can be used for creating designs, then you can start making your own logo design using your personal computer and that software. The most common software for designing is Photoshop. But if you are not that familiar with technical works, then you can just leave it to the experts out there. You can hire people you know or here on the internet to make a logo for your company.
You can also say to the logo maker the things that need to magnify so that your personal touch or ideas on the logo will be there.
People prefer to use minimal designs or concepts because it is more easier to remember and more pleasant to the eyes but the concept will still depends on your business type. If you have a business about designing or has something to do with technical issues, then a more advanced design is much needed. Everything still depends on the owner after all.